With the other, in a tourism context, it takes a bit more marketing effort. Sometimes Scottish area names involve a ‘tagline’ – a phrase stuck on to the end of the Scottish area name, by way of explanation of where in Scotland and what you might like about it. Actually, a tagline is a bit…
Category: Marketing Scotland
More than three decades ago I got involved in tourism in Scotland by way of getting plenty of business writing material for and about Scotland’s tourism industry. Tourist Boards, travel publishers both national and international – I did ’em all back then! (And for years afterwards.) I kept some of the tourism in Scotland stuff…
Whether it’s St Columba on Iona or the Fairy Pools on Skye, you know how Scottish tourism promotion is all about marketing these days? Well, it used to be about information provision. The industry used to have information experts who actually knew something about the product. Actually knowing a ton of stuff about Scotland is…