MUST SEE SCOTLAND - Must See Scotland has all you need to know for your Scottish travel plans. With an independent viewpoint, it offers impartial advice in an entertaining style. It strips away ‘destination marketing hype’ to inform about what you really should see. (You could, for instance, give Loch Ness a miss!)

Business Services

We are Scotland tourism destination experts. We offer a variety of business services such as tourism project support, copy writing, editing, website creation and SEO. Let us help you get noticed.

Business Services

Need a website? Let us help you.

Need a website? Let us help you.

  • Need a simple website? (that you own, edit and manage yourself - we can guide you - or we can maintain it for you.) We create affordable websites for all types of businesses and clients.

  • Take a look at the websites we have created for a wide variety of clients - plus we built this website for ourselves too!

“ Just looked at my new website on my phone....., fantastic. So chuffed!!! “ - Ann Stewart, Blue Badge Guide. September 2017

“ Our online footfall and turnover has certainly improved massively since you did your SEO magic - thank you.”

Dan Inglis

Wait - and there is more we can do to help your business:

  • Business support for a new tourism initiative such as PR and marketing assistance.

  • Well-written copy for a blog, newsletter, brochure, interpretative board or press release.

  • Visitor attractions, accommodation and group tour products reviews.

  • We can improve your existing web copy. We understand the importance of natural and well written keyword researched copy that is also search-engine optimised.

  • Gilbert is a patient, thorough and very experienced editor - and we know how to use the apostrophe!

  • We can even supply a script for a tour bus commentary or a play or an entire book manuscript. We are very versatile!

  • Need support from a tourism team who really know about Scotland - the wildlife, the mountains, the food, the hotels, the islands, the flora, the languages, the history, the clans, the folklore, the traditional music and the arts.

Read more business testimonials here.

We are Gilbert and Johanna Summers - a Scottish husband and wife team specialising in tourism project support - we can help you with copy writing , editing, SEO and web content advice. We have a great deal of knowledge about Scottish tourism and small business needs. 

We live and work in the coastal village of Portgordon on the Moray Firth coast - but we travel all over Scotland on a regular basis and our clients are located throughout Scotland and beyond.

Tourism Project Support

We have a wealth of experience in the Scottish tourism industry. We have worked in tourist information centres, managed and marketed visitor attractions (Macduff Marine Aquarium and Edinburgh Zoo for example), been personal driver-guides, created many websites, written many guide books, interpretative panels, walking trails, brochures, website copy, leaflets, information for apps and even a play!

At one time, we have worked for the RSPB, the National Trust for Scotland and VisitScotland - read more about our backgrounds on our pages here: Johanna and Gilbert.

We take great care with all our clients - offering them a personal and dedicated service. We promise that what we offer you is grounded and practical - as well as creative - and no waffle!

Gilbert Summers has written many books about Scotland and tourism.

Gilbert Summers has written many books about Scotland and tourism.

Let us help you with copywriting & SEO

Let us help you with copywriting & SEO

Recent projects:

Some of our past clients & projects:

  • Go to St Kilda Tours - copy writing for their 2015 brochure

  • Moray Firth Partnership - guidebook copy.

  • BordersRailway (Scottish Borders Council, Midlothian Council and City of Edinburgh Council) - web copy itineraries for railway launch.

  • Scottish Borders Council - tourism-related copywriting services for their Economic Development Dept 2017.

  • VisitBritain - media trip planning and specialist driver-guiding services.

  • Eyemouth Rib Trips - website planning and support.

  • Celebrated Experiences - driver-guiding and itinerary planning services.

  • Gunsgreen House Trust - PR & marketing & website support

  • Business Gateway - Scottish Borders Council - copywriting (travel trade itineraries)

  • Landmark Press ( - copywriting.

  • Friends of Loch Lomond - copywriting.

  • Colin Baxter Photography - copywriting.

  • VisitScotland Consumer PR - media trip planning and driver-guiding

  • Ettrick and Yarrow Community Development Project 2013- Southern Uplands Partnership - copywriting.

  • Love Loch Lomond - PR support and copywriting.

  • Sustaining Dunbar - one-day PR training

  • The Cateran Trail (Perth and Kinross Countryside Trust) - copywriting.

  • Perth & Kinross Council - copywriting.

  • National Geographic Assignment - winter photo-shoot planning and guiding

  • Crieff and Strathearn Drovers Walking Festival - copywriting.

  • MediaCo - copywriting.

  • William Grant and Sons Distillers Ltd - planned incentive tour of Speyside for international distributors visit.

  • Blairgowrie and East Perthshire Tourist Association - copywriting.

If it exists in Scotland and has any kind of tourism connection, then we’ll know about it, almost certainly have visited it, probably written about it and promoted it and even guided film crews, travel trade groups, private clients and travel journalists there.

Everything we do is based on our extensive product knowledge and experience of Scotland and Scottish tourism.  We supply our clients with sound and well-researched copy on Scotland. We know about all aspects of Scotland and Scottish tourism from the sharp end. We get our facts right.

Do get in touch if you think we can help your business or organisation.